October 11-15
Dear students, for this weekly forum we will discuss about: SALES PROCESS
You must answer one or both questions with a response of at least 200 words and using at least one reference in APA style.
A) What do you think is harder to retain or to bring new customers? Provide arguments and a clear example.
B) Which stages of the sales process do you consider can be more difficult to manage? How can you prepare more in order to have a successful procedure?
Remember that our deadline is Friday, October 15th before 11:59 pm. :)
PUT YOUR NAME AND LAST NAME IN YOUR ANSWER.
Best regards!
Pablo Leon
ResponderBorrarIn my own opinion both situations are difficult in their own way, but after reading the sway of the sales process and doing some research of y think is more difficult to bring new customers than keep them, because most of the time your product or the necessity you solve, are already been solved by another company or business but once you have the customer you only need to comply in a good way to what you commit, but to bring new customer you need to convince them that you are a better option than their current supplier. Also it is important to mention that acquiring a new customer is from 5 to 25 times more expensive than retaining a prior customer, so it is also important to mention the value of maintaining and keeping all the customers you already have. An example of how difficult could be to bring a new customer is when your company is about cleaning pools, all the people with pool already has the same company to go a clean their pool, so in order to win a new customer you need to spend money in advertising and start making discounts for people to start have interest on hiring you.
Sofía Pastrana Trejo
ResponderBorrar3E
What do you think is harder to retain or to bring new customers?
First, it should be noted that for a company to grow successfully, it is not enough to invest in attracting new customers. Current customers must be satisfied so that they continue to buy more and recommend your business to other people.
To retain customers I think the most difficult thing would be to maintain quality in everything, not change anything, what I mean by that, when you already have a frequent customer there comes a point where they already get used to the product, the price, to customer service basically everything, then when you as a company change something for example the price obviously the customer is recent and he will think twice about buying it or not.
Now moving to the part of attracting customers the most difficult thing would be to satisfy their need and give them what they want, you have to capture their attention. in all aspects. Be what they are looking for.
There is a phrase that would go to both aspects "the customer commands" which is actually totally true, if you have an ice cream parlor and the customer wants yogurt ice cream you are going to give them yogurt ice cream, of course it is within your means, but literally that it's reality.
da Silva, D. (2020, 19 agosto). Retención de clientes: ¿cómo conseguir lealtad de clientes? Zendesk. Recuperado 14 de octubre de 2021, de https://www.zendesk.com.mx/blog/retencion-clientes/
B) Which stages of the sales process do you consider can be more difficult to manage? How can you prepare more in order to have a successful procedure?
ResponderBorrarIn my opinion the first approach and the negotiation are the stages more difficult to manage, because is when you have to convince the client he needs you and wants your product, for this stage you need to be well prepared, have good arguments and try to give valid reasons. If you are using a background presentation you need it to be clean, consist, not too much information and very visual (so your client doesn’t get bored)
A) What do you think is harder to retain or to bring new customers? Provide arguments and a clear example.
Everything depends on how well you perform as a company; you need to have constant costumers so your company can survive, but if you want to grow you are always going to need new clients.
I think is harder to bring new customers because you need to investigate what do they need, and be sure how to fulfil their necessities, and old costumers are always or mostly the same.
Alexa Villarreal
Alejandro Vidal 3b
ResponderBorrarA) What do you think is harder to retain or to bring new customers?
In my opinion I think that it is would be way harder to bring a new costumer that to maintain old ones, because if people already consume what you have to offer, then that means that they are happy or at least okay with what you offer them, and to maintain them you just have to stay true to yourself and try and improve and evolve a little every time that you have a chance so that they can see that you care about improving and you care about your beloved costumers. And on the other side to attract and bring new ones you need to find ways to get to them and shoe them why you are better than what they already have or use and show them that what you have is the better out there in the market for them. Your past customers are a huge asset to your business, so it’s crucial to maintain a strong relationship with your past and existing clients so they stay loyal. And yet many small businesses spend most of their marketing dollars on finding new customers instead of nurturing the ones they already have. It’s an ongoing struggle as you think about your business goals. Not convinced? For many business owners, hard facts are worth more than anecdotes and assumptions. Read the customer retention and acquisition stats below to see the differences between the two.
A good example of this are all the companies that use most of their money in marketing and since Thayer are not really improving there product because of funds shortage then they maybe go bankrupt. This is why you should always distribut your money properly.
Saleh, K. (2019, 11 noviembre). Customer Acquisition Vs.Retention Costs – Statistics And Trends. Invesp. Recuperado 15 de octubre de 2021, de https://www.invespcro.com/blog/customer-acquisition-retention/
José Antonio torre
ResponderBorrarI think it is more complicated to keep customers because bringing customers with clear speech and show them a product that interests you, you can bring them easy but keeping customers is more complicated because if you already managed to buy from you, you will having to be taking things from the same tastes of a single client so that it stays with you and that in a company is very complicated because they cannot give benefit to just one person they have to give benefits to all and not just one and for I think that it is much more difficult to keep the client than to bring in clients and that is what I think about this issue, but on the internet I found that it was more difficult to bring in clients. Getting new clients is much more difficult than building loyalty to an existing one. According to a study conducted by Forbes in 2013, keeping an existing customer costs 7 times less than acquiring a new one.
More recently and according to Inc., loyalty can be up to 10 times easier and reveals that a loyal customer spends on average 67% more than a new one.
Karen Romero Ulloa
ResponderBorrarB) Which stages of the sales process do you consider can be more difficult to manage? How can you prepare more in order to have a successful procedure?
I think that the stages that are the most difficult to manage are sales approach, negotiation and continuous improvement. I think the sales approach is difficult because this is how you will gain customers. All people are different so your approach has to be flexible and adaptable to each person in order to have a good sales approach. Negotiation is difficult because you need to have a high enough deal for you and your company to have good revenue, but also one low enough for your customer to feel satisfied after negotiations are done, in order for them to continue being a loyal customer. Continuous improvement can be difficult because improvement itself is hard. A way of t¡doing something can be effective and we can get sucked into the routine of it all, but change and improvement will help make the business better.
I think that analyzing failures and wins is the best way to prepare more in order to have a successful procedure. It's part of the continuous improvement step, for example if you were underprepared for a sales pitch last time make sure you have all the information you need and more to ensure you are better prepared.
Karen Romero
BorrarSALES PROCESS AND COMMERCIAL SCOPE. (2021). Office.com. https://sway.office.com/GvGXH3mV86gjvsS0?ref=Link
Chárbel González. 12th E
ResponderBorrarThe customers are the most important ones in the business world, that´s why you need to convince them and show them why should they stay consuming your service.
According to experts, it costs five to ten times more to acquire a new customer than to retain an existing one. So, when you acquire a new customer, that's your chance to solidify their trust in your ability to support them and make them successful. So, they are both important. But how do you know which to focus more energy on when forming your growth strategy? It involves a variety of variables such as customer acquisition cost, your long-term business goals, your business model, and so on.
A clear example of good retaining of customers is Liverpool, which offers you benefits or bonus by being a consumer in different ways.
You will face multiple challenges during sales process, but with a good strategy and a good team you’ll overcome this
Once you have found problems for your products to solve, it’s time to tailor your offerings to fix those issues and be prepared to explain how your product truly is a solution for the given problems.
The first steps are always the hardest. That’s why you need to prepare a plan so you will be guided by an schedule for your projects and you will be more organized .
Daniel Jaime Vidal
ResponderBorrar3*E
Sometimes bringing customers is harder than retain them because they need to leave their trust on your product or service.
This happens because people it’s hard to convince and more when you have no history with them.
For example: If the enterprise “Zara” create a cloth which is not from the best quality, most of the users won’t be affected and they will keep buying clothes from “Zara” but if a costumer who has never buy a product buys a product which is not from se best quality, he is probably not buying more clothes from “Zara”.
This is maybe the most common problem when you are trying to bring new customers and thats also why it is so hard. On the other hand the main problem when you are trying to keep the customers are the times when you can give them what they want, of course this happens only with small and medium enterprises because the big ones don’t really loose clients.
What do you think is harder to retain or to bring new customers?
ResponderBorrarCustomers are the most important thing about a business, without them a business won’t exist. Bringing new customers and retain customers both have their grade of difficulty to accomplish but before giving an opinion about which is harder it is important to analyze them objectively. First, getting new customers is not an easy job, companies have to invest in marketing and advertisings in order to get new customers, but there are other ways less expensive for example asking current customers for referrals, old-fashioned word-of-mouth by participating in networking organizations and events, offer discounts for new customers only, work together with another company to benefit both companies and participate in community events. On the other hand we have retain customers. You can retain customers by paying attention to their opinions and needs for example having a feedback, having a communication calendar is also a way to retain customers, every now and then send your customers newsletters with special promotions or other things that they may like; building trust between customers and company is probably the best way to retain customers and finally unique offers for their loyalty.
Retain customers and get new customers as we saw both have their ways but in my opinion getting new customers is way harder than retain them. This because is harder to introduce a new thing into a person than keep them happy.
Sebastian Garcia de la Paz
Lesonky, R. (2021, 6 abril). 10 ways get new customers. SBA. Recuperado 15 de octubre de 2021, de https://www.sba.gov/blog/10-ways-get-new-customers
Bernazzani, S. (2021, 15 junio). 22 Examples of Customer Retention Strategies That Work. Hubspot. Recuperado 15 de octubre de 2021, de https://blog.hubspot.com/service/customer-retention-strategies